Discover the secrets behind vehicle pricing in this Season 5 premiere of Drive To Success: Mastering Auto Finance! Host John Lewis breaks down the critical differences between wholesale and retail auto pricing, then dives deep into the three major vehicle valuation guides every automotive professional needs to know: Black Book, Kelley Blue Book (KBB), and NADA Guides by J.D. Power.

Whether you're a dealer, finance manager, lender, or car buyer, understanding these pricing tools is essential for successful negotiations and profitable deals. Learn why the exact vehicle can have three different "official" values, how to use each guide strategically, and what "clean trade" really means across different valuation platforms.

In this episode, you'll discover:

• The fundamental difference between wholesale and retail auto pricing
• How Black Book's auction data provides the most accurate wholesale values
• Why Kelley Blue Book is the consumer's favorite pricing tool
• How NADA Clean Trade values become the negotiating middle ground
• Real-world examples with actual price comparisons across all three guides
• The biggest mistakes people make with valuation guides—and how to avoid them
• A practical negotiation framework you can use immediately

Perfect for automotive finance professionals, dealership staff, loan officers, and anyone wanting to master the art of vehicle valuation and negotiation.

Head over to www.theultimateautofinanceguide.com now and grab your digital copy now. Trust me, it's the smartest investment you'll make before buying your next car."

Head over to the @theultimateautofinanceguide YouTube channel! There, you’ll find step-by-step guides, expert advice, and so much more to help you take control of your auto financing." 

"Head over to Amazon and grab your copy today! Just search for 'Drive to Success: The Ultimate Auto Finance Guide' or use the link https://a.co/d/c9wAynw in our show notes. Take control of your car-buying experience and drive away with confidence!"

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