Decoding the Steps + In-Home Psychology is a podcast that offers a unique and comprehensive look into the world of roofing sales. Each episode breaks down the entire sales process, from generating leads to closing deals, with a special focus on the psychological tactics that help you succeed in a client's home. We'll go beyond the technical aspects of roofing to explore the art of communication, building rapport, and understanding customer motivations. Whether you're a seasoned professional or just starting, our in-depth discussions with industry experts will equip you with the tools and confidence to grow your business and become a top performer.