Explore the concept of waking hypnosis, a subtle form of persuasion that operates outside of our conscious awareness. Delve into the techniques marketers employ to bypass our critical thinking, including pacing and leading, which involves building trust by stating verifiable truths before slipping in suggestive ideas. They then discuss how creating a sense of urgency or need can tap into our primal instincts and lead us to make decisions based on emotion rather than logic. They emphasize the importance of awareness as a defense mechanism against these persuasive tactics, suggesting that recognizing them makes them less effective. Ultimately, the conversation concludes with the idea that understanding these subtle influences allows us to become more conscious creators of our own lives rather than passive recipients of external messages.

**Disclaimer: This conversation is ai generated based of my research notes. I hope you enjoy.

Get full access to Hypnosis By Design at hypnosisbydesign.substack.com/subscribe