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Decomposing the Monolith with Jonathan Summerfield, CEO of Xiatech
In this episode of MarTalks, host Darrell Rosenstein sits down with Jonathan Summerfield, founder and CEO of Xiatech, to unpack how modern retailers and SaaS enterprises can finally escape the limitations of monolithic systems and move toward a truly composable, data-driven architecture.
Jonathan shares his journey from Marks & Spencer and Tesco to building one of the leading data-orchestration platforms powering today’s digital-commerce transformations. He explains how Xiatech’s XFUSE platform helps companies “decompose the monolith” by integrating legacy systems, unlocking trapped data, and enabling faster, incremental delivery of business value.
The conversation covers:
- How to prioritize composable transformation use-cases that drive immediate ROI
- Why data orchestration is “the new blood that runs through the body” of digital business
- Real client success stories, including a loyalty-program rollout that cut delivery time from months to weeks
- Jonathan’s leadership philosophy for building high-performing teams and a 93% “great-place-to-work” culture
- Lessons learned from scaling a startup, balancing failure with innovation—and even a little magic 🪄
Whether you’re a CIO, CTO, or founder navigating your own modernization roadmap, this episode delivers practical insight, authenticity, and humor in equal measure.
Listen now to discover why data orchestration—not monolithic overhaul—is the real key to digital agility.
👉 Visit rosensteingroup.com/martalks
for more episodes and insights.
Rosenstein Group: martech & ecommerce executive search
Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.
Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.
Visit RosensteinGroup.com to find out more.
View all episodes
By Darrell RosensteinIn this episode of MarTalks, host Darrell Rosenstein sits down with Jonathan Summerfield, founder and CEO of Xiatech, to unpack how modern retailers and SaaS enterprises can finally escape the limitations of monolithic systems and move toward a truly composable, data-driven architecture.
Jonathan shares his journey from Marks & Spencer and Tesco to building one of the leading data-orchestration platforms powering today’s digital-commerce transformations. He explains how Xiatech’s XFUSE platform helps companies “decompose the monolith” by integrating legacy systems, unlocking trapped data, and enabling faster, incremental delivery of business value.
The conversation covers:
- How to prioritize composable transformation use-cases that drive immediate ROI
- Why data orchestration is “the new blood that runs through the body” of digital business
- Real client success stories, including a loyalty-program rollout that cut delivery time from months to weeks
- Jonathan’s leadership philosophy for building high-performing teams and a 93% “great-place-to-work” culture
- Lessons learned from scaling a startup, balancing failure with innovation—and even a little magic 🪄
Whether you’re a CIO, CTO, or founder navigating your own modernization roadmap, this episode delivers practical insight, authenticity, and humor in equal measure.
Listen now to discover why data orchestration—not monolithic overhaul—is the real key to digital agility.
👉 Visit rosensteingroup.com/martalks
for more episodes and insights.
Rosenstein Group: martech & ecommerce executive search
Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.
Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.
Visit RosensteinGroup.com to find out more.