<p>We are back with another episode of the RethinkingUX product room podcast. This time, hear Madhumita Gupta, Director UX at Myntra, talk about the basics of UX research. Is it pure science or pure art to understand what the user wants? Does it have to be qualitative or quantitative? How can you get the real insights from user interactions and put it to product level ideas?</p>

We are back with another episode of the RethinkingUX product room podcast. This time, hear Madhumita Gupta, Director UX at Myntra, talk about the basics of UX research. Is it pure science or pure art to understand what the user wants? Does it have to be qualitative or quantitative? How can you get the real insights from user interactions and put it to product level ideas?

Deconstructing  User Research

Curiosity is the wick in the candle of learning - William Arthur Ward. We at Rethinking UX sincerely believe in the former ideology and this podcast is nothing just a spark to ignite that curiosity by discovering ways to be better at our profession as product people. Join us and our host Priya Saraswat every other week for some engaging and thoughtful discussions from people that come from all walks of the product life.

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Deconstructing  User Research

Deconstructing  User Research