When Jill Ellsworth, CEO of Willow Industries, looked to bring her food & beverage safety knowledge to this new industry, she noticed a huge gap in the process of getting safe, clean cannabis to consumers: a “kill step” to eradicate pathogens. Legalization might be spreading rapidly, but testing is still trying to catch up.

•The steps taken to find the best way to meet a broad industry need

•The blend of bootstrapping, outside investors & debt used

•How a focus on consumer safety helped land i