The Creator Marketing Podcast

Decrypting regulations for brands and creators with legal consultant Rupa Shah


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Rupa Shah, the founder of consultancy Hashtag Ad, discusses best practices for disclosing sponsored content on social media.

In this episode, she talks about how to assess whether a disclosure is sufficient, accountability in greenwashing campaigns, and the harmonization of regulations across borders.

Rupa founded Hashtag Ad after working at the UK's ASA (Advertising Standards Authority) for 13 years. You can find out more about Rupa’s work at https://www.hashtagad.co.uk/

Sources:

Federal Trade Commission. 2021. Disclosures 101 for Social Media Influencers. [online] Available at: [Accessed 15 September 2021].

Advertising Standards Authority, 2021. Influencers' guide to making clear that ads are ads. [online]. Available at: [Accessed 15 September 2021].
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The Creator Marketing PodcastBy Matchmade