Untamed

Dedication, Sacrifices, and Setbacks: The Hidden Side of Success with Lana Wyer

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In this episode, AnneMarie welcomes Lana Wyer, Owner and Founder of LuxUncut. Lana started in the beauty industry at the age of 16. As a creative and entrepreneur, college was not in the cards for Lana, so she secretly dropped out to focus on her lash business. A year later she was fully booked and fielding requests for training in her methods. After several setbacks, Lana moved to the UK to try her hand at the lash business there. Upon recently returning to the U.S, Lana’s current focus is on social media, content creation, and education. We hear a little tease about her upcoming projects and dig deeper into Lana’s guidelines for branding yourself and your business.

The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com

Expect to hear:

  • About Lana and her path - art, beauty, and community service
  • Lana’s move to the UK
  • The setbacks - Lana saw rejection as “redirection” - building from a new foundation
  • New goals and directions - no more hustle culture and now focusing on the positive
  • Social media and content creation is part of Lana’s new focus
  • Advice for developing your brand – get to know yourself and what you love foremost
  • Branding words and concepts - how Lana takes those to brainstorm a brand
  • The outlook for the next year - discipline and purpose, not motivation, keeps her going
  • Starting young - a level of ignorance and feeling of invincibility
  • What Lana wishes she knew then - surrounding herself with knowledge and mentors would have prevented many missteps
  • Keeping focus on yourself and your strengths - affirmations help, keep it healthy, rewire to be inspired!
  • Advice to young lash artists - you’ve made the right decision to join a rapidly growing industry, focus on your uniqueness!

    • Resources:

    Start with Why by Simon Sinek Book

    Connect with Lana:

    LuxUncut Website

    Lana on Instagram

    Ebook and Online Course

    Connect with Cheryl and AnneMarie:

    Cheryl's Instagram

    AnneMarie's Instagram

    Cheryl Peng LinkedIn

    AnneMarie Lorenzini LinkedIn

    Untamed Artistry Website

    ...more
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    UntamedBy Cheryl Peng - Untamed Artistry Inc.
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