Dee Murthy (@deemurthy) is a successful entrepreneur and the founder of multiple fashion brands including Menlo House, Five Four, Young & Reckless, New Republic and Grandac. Dee started the brand Five Four while still in college at USC with his best friend and business partner Andres Izquieta and has watched the business both evolve and massively succeed over the past fifteen years. Recently, in an effort to better connect with his customers and ultimately save his company $10 million in marketing spends, Dee has dove into the world of digital influencer, launching both a successful podcast, Group Chat and vlog, Life of Dee.

Dee and Justine met in 2010, through a mutual friend and naturally both outgoing individuals, they have continued to watch their worlds collide ever since. An energetic, happy-go-lucky, welcoming person, Dee is the ultimate connector and common link behind so many great relationships and friendships.

In this episode, Justine and Dee discuss Dee's journey as an entrepreneur, the true keys behind being able to cultivate such good relationships and what it takes to succeed and stay up with the culture in 2018.

Thank you for listening! Please be sure to subscribe and download so you know when the next episode is coming and also be sure to rate and review Show Me Your Friends on Apple Podcasts here: http://bit.ly/showmeyourfriendspodcast

SHOW NOTES

4:10 Why Dee is trying to be a social influencer 

6:20 Why people are more able to relate to him over a celebrity influencer

9:00 Why he’s so forthcoming with information on how he’s succeeded

13:45 How he empowers the people who work for him

15:25 Where he got the idea to launch a subscription service

16:15 $15 million in first year // Menlo Club story

18:23 His business vs. major retailers and how they’ve evolved 

22:35 How Dee and Justine met

28:19 How does Dee know everyone?

35:45 Doing business with best friendW

37:35 hitting rock bottom in business

38:30 Launching Y&R with drama 

40:55 On investing

47:11 Dealing with racism or discrimination in fashion and as a business owner

51:25 On staying up to date with the “culture.” 

55:30 How he balances running multiple business, a family, being an influencer etc.

1:04:30 Why he thinks we are in the world where you have to do everything now

1:05:53 Top quality Dee looks for in a friend

1:08:15 On bringing the right people around 

1:10:32 Where he gets the courage to chase all of these goals