How should businesses approach communication in an era of constant disruption? In this episode of Navigating Disruption, hosts Mike Klein and Janet Hitchen sit down with senior consultant and strategic advisor Natasha Plowman to discuss the evolving role of corporate communications, reputation management, and sustainability in today's shifting landscape.

About Natasha:

Natasha has worked across communications, corporate and public affairs disciplines in wide-ranging businesses and sectors from Financial Services to FMCG. Her early career was built on a foundation of NGO and political campaigning.

A campaigner at heart, Natasha has developed and executed high-profile thought leadership and behavioural change campaigns. From running responsible drinking campaigns and issues at Diageo, to the global insight thought leadership campaign, HSBC Navigator. She led employee and stakeholder strategies to change perceptions of the role of sustainable finance in driving business transition at HSBC and has been a sustainability and issues consultant for P&G’s fabric care and beauty brands with the global agency, Ketchum. Recently she was a strategic adviser to a bank in Saudi Arabia on the development of their sustainable finance strategy and developed a training course for teams to engage in ESG, with clients ranging from global companies to SMEs.

Her approach is built on the role that reputation plays in driving business success, which is at the forefront of many of the key business critical issues we face today, from sustainability and ESG, through to the future of work and business resilience. She is passionate about the role of business in solving issues of people and planet — and with that comes greater scrutiny, need for transparency and a point of view that stakeholders trust.

In this episode:

✅ Why businesses need to focus on deeds, not just words

✅ The blurring lines between internal and external communications

✅ How data can be both a tool and a trap in comms strategy

✅ The role of reputation management in a polarized world

✅ How communicators can better connect the dots within organizations

If you’re a communications professional, business leader, or strategist looking to better understand the future of corporate communications, this episode is packed with practical insights and real-world examples.

Connect with Us:

Host Mike Klein:

Linkedin:

https://www.linkedin.com/in/mklein818/

Website:

https://changingtheterms.com/

Host Janet Hitchen:

Linkedin:

https://www.linkedin.com/in/janethitchen/

Website:

https://www.janco.uk/

Connect with Natasha Plowman:

BlueSky: https://bsky.app/profile/spinningred.com

Linkedin: https://www.linkedin.com/in/natashaplowman/

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