This week's edition of Uncaged Wisdom: Deep Dips is all about destination marketing(or travel marketing) with Roger Williams. Roger is an Enterprise Strategy Director at Cheetah Digital, specializing in loyalty marketing and programs. He shares the ins and outs of travel marketing with us, emphasizing that if we align our marketing approaches with what our customers want, our strategies can be more successful. Listen now for insight into bringing zero-party data and destination marketing together and how you can help your clients refresh their loyalty programs.