Surfacing

Deep Dive: Digital Deca Part 5: 10 Management Truths for the Web Age


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In this episode, Andy and Lisa review the management maxims Lisa laid out in her 2010 e-book The Digital Deca: 10 Management Truths for the Web Age. In this episode, they talk about truths 9 and 10: "Know your customer, but own your mission;" and, "Measure twice, execute once."

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SurfacingBy Lisa Welchman & Andy Vitale, Co-Hosts

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