In this episode of Deep Dive Drive, recorded on my morning commute, I explore one of the biggest challenges in coaching — how to motivate your players.

The reality is simple: what motivates one player won’t motivate another.

In this episode, I break down how motivation looks different across:

• College students
• Junior footballers
• Men’s teams

I share real examples of how I adapt my approach depending on the individual, the environment, and the moment — because motivation isn’t one-size-fits-all.

I talk about:

• Understanding what drives each player
• Knowing when to push and when to support
• How standards, honesty, and clarity can be motivating in themselves
• Why some players respond to challenge while others need reassurance
• When (and why) a bit of reverse psychology can bring the best out of someone

This episode isn’t about shouting louder or giving bigger speeches.

It’s about knowing your players, reading situations, and creating the right conditions for them to perform.

If you’re a coach looking to get more from your players — or a player trying to understand what drives performance — this episode offers real insight into motivation across different levels of the game.

Different people. Different triggers. Same goal.

One drive at a time.

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