In this episode of Deep Dive Drive, recorded on my morning commute, I talk about a truth that every coach needs to understand — you are always coaching.

Not just when the session starts.

Not just on the pitch.

But in how you speak, how you behave, and how you react when things don’t go your way.

In this episode, I explore:

• Why coaches are role models first, instructors second
• How your behaviour in wins, losses, and tough moments sets the standard
• The impact of tone, language, and body language
• How players absorb far more from what you do than what you say
• Why consistency in behaviour builds trust, respect, and culture

Whether it’s during training, on the sideline, in conversations, or away from the pitch — players are always watching, listening, and learning.

This episode is a reminder that coaching doesn’t switch off. The environment you create is shaped by your actions long before a ball is kicked.

If you’re a coach, teacher, or leader, this episode challenges you to reflect on the example you’re setting — because your influence goes far beyond the session plan.

Lead by example. Set the standard.

One drive at a time.

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