In this morning’s commute episode of Deep Dive Drive, I take a deep dive into how coaches are using AI to support, enhance, and streamline their work — both on and off the pitch.

I share my own experiences of using tools like ChatGPT over the past few years, from:

• Creating social media ideas and post descriptions
• Improving clarity and consistency in messaging
• Supporting imagery, illustrations, and creative concepts
• Saving time while still keeping authenticity

I also reflect on conversations I’ve had with other coaches and practitioners who are using AI in powerful ways, including:

• Building individual development plans for players
• Supporting nutrition and lifestyle guidance
• Helping players better understand goals, habits, and performance

This episode isn’t about replacing coaches — it’s about enhancing coaching. AI is a tool, and like any tool, its impact depends on how you use it.

If you’re a coach, educator, or leader who’s curious about working smarter, staying creative, and embracing change without losing the human touch, this episode is for you.

Recorded on the move. Honest reflections. Real-world application.

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