This episode explores excerpts from Edward Bernays' seminal 1928 book, Propaganda, examining his concept of an "invisible government" and its relevance to today's world. We analyze Bernays' definition of propaganda, his use of crowd psychology, and his numerous campaigns—from promoting bacon as a breakfast staple to popularizing silk stockings—to illustrate how he subtly shaped public desires and beliefs. The episode also delves into the ethical considerations raised by Bernays' work and the challenges of navigating a modern information landscape saturated with manipulation. https://keys-bet-qmo.craft.me/MsF4WcvUdv1YMt