HOW THEY DID IT! Unique stories partnerships-led sales and success.

Deep-dive into co-selling strategy with Daniel from Quantum Metric and Noemie from Reveal

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We work hard to bring you multi-perspective conversations on strategies we know most struggle with. This episode is no exception. I was able to enlist Daniel Lancioni, Partnerships Director (EMEA/APAC) at Quantum Metric, and Noémie Goubin, Head of Partner Success Strategy at Reveal who also led partnerships for AB Tasty, to find out how to get co-selling to work - for tech and agency partners.

  1. Intros / background
  2. Experience co-selling overview
  3. What is account mapping and co-selling to most org's
  4. What do Daniel and Noemie say to each key stakeholder when approaching them about co-selling
  5. How Daniel suggests tech teams deal with the nuances of approaching digital agency partners to co-sell
  6. Who needs to be involved to succeed in a routine co-selling motion with partners
  7. The MVP of a co-selling motion with an agency who has never done it
  8. What prevents most companies from co-selling
  9. Is there ever internal conflict
  10. How can a tech company align partnerships with the sales to prevent conflict
  11. The numbers of Co-selling - value for Quantum Metric in terms of pipeline
  12. And, how valuable is starting to pave the way with co-marketing to warm leads up before you start co-selling
  13. Co-selling KPIs and OKRs
  14. Recommended process for getting started account mapping with partners

    15. We hope you enjoy this discussion!

    Resources:

    Sendoso - The leading sending platform.

    Partnerstack - Partner tracking and payouts.

    Reveal - A free account mapping solution.

    ...more
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    HOW THEY DID IT! Unique stories partnerships-led sales and success.By Alex Glenn
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