In this episode we dive deeper into the topic of NFTs. I’ve invited Arek Kwoska, the CEO of Collectico Labs, to join me and discuss the ins and outs of the NFT projects. Collectico Labs is a growing NFT startup from Poland that I think is doing it right – they’ve created a platform that’s accessible and inclusive and what I mean by that is that it keeps all tech in the background and allows normal people to enter the world of NFTs without the all the hassle of crypto, digital wallets etc. As a practitioner, Arek explains how difficult it is to integrate NFTs with the hotel loyalty program and challenges the myth regarding the high costs and complexity of NFT projects. He says he hates the actual term NFT and thinks that in the next 5 years NFTs will be as popular as emails. I really enjoyed this conversation and I hope you will too! Let’s dive in!