In this episode, we’re pulling the thread on one of the most iconic pieces in vintage fashion—Champion’s sweatshirt. From its 1930s invention to its modern-day streetwear revival, we explore how a simple fix for laundry shrinkage turned into a cultural and resale goldmine.

You’ll learn:

• The history of Champion and the origin of Reverse Weave

• What makes this sweatshirt so durable—and so valuable

• How to spot vintage tags, Made-in-USA pieces, and high-demand grails

• Resale tips for finding, pricing, and listing these timeless sweatshirts

• Top recorded sales and why certain collegiate spellouts top $200+

Whether you’re a reseller chasing solid margins or a vintage nerd who loves a well-worn crewneck, this episode will leave you with a deeper appreciation for the boxy, beefy staple that’s been holding it down for nearly a century.

Grab your gusseted hoodie and let’s stitch this story together.