In this episode, we lace up our boots and trek into the rugged, purpose-driven world of Patagonia—a brand that’s just as legendary for its fleece jackets as it is for its fierce commitment to the planet.

We explore:

• The brand’s roots with blacksmith-turned-founder Yvon Chouinard

• Iconic vintage pieces like the Retro-X and white-tag pile fleeces

• Resale trends and why some jackets go for $2,000+

• The collector grails every thrifter dreams of finding

• Patagonia’s groundbreaking Worn Wear program and circular mission

• Surprising facts—including how they outperformed Bitcoin in resale value

Whether you’re reselling gear, curating a vintage wardrobe, or just love stories of mission-driven brands, this episode will give you plenty of reasons to fall in love with Patagonia—again.

Grab your fleece and let’s dive into a brand where every stitch has a purpose.