In this episode, we’re zipping up and diving into the iconic world of The North Face—a brand that’s climbed from 1960s mountaineering gear to 1990s NYC streetwear legend. Whether you’ve thrifted a Nuptse puffer or flipped a Denali fleece for profit, this episode unpacks the history, hype, and high-dollar resale value behind those Half Dome tags.

You’ll learn:

• The founding story and gear evolution of The North Face

• How a technical climbing brand became streetwear royalty

• What jackets and fleeces are vintage grails (and why)

• Real-world resale prices and how to spot high-value pieces

• Pro tips for resellers and collectors alike

• Why the brand’s "Renewed" program is reshaping secondhand fashion

From graffiti crews to backcountry hikers, this brand built a reputation on performance—and resale profits. If you love gear with grit and a backstory that sells, you’ll want to stick around for this one.

Pack your parka—we’re going deep into The North Face.