What is the best way to learn something new? Nicola recommends "deep dive" or "immersion" learning, where you consume everything you can about the topic as quickly as possible then take action. Learning something as if you are going to have to teach it to someone else is a great technique too.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

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Vzine 088 | Personality Disorders In Business

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Hi, Nicola here and as you can see it's a lot brighter in Greece. The rain has finally stopped raining, the thunder has finally stopped thundering, and the internet is staying up for more than a few minutes at a time which is always good thing.

In the middle section today I'm going to teach you about something that I do when I want to learn something really, really fast so I hope you enjoy that and get a lot out of it and as always I love to hear your comments under wherever you're watching this vzine.

So I just wanted to let you know that my brand new book is out. It's called Attract 3.0 and it's a combination of my very popular book How to Market Any Business Online brought bang up to date for 2019 and the comprehensive instructions I've put together for people who want to be everywhere online, who want to use my social media technique to promote their own businesses. And again, I've put a load of stuff into that, that isn't available anywhere else, so go and check it out if you go to nicolacairncross.com/attract you'll be able to get your hands on the book and work through it and I also give you an invite to my personal mastermind on Facebook, where you can get your questions answered about anything that comes up for you in the book. Let's get on with the show shall we?

Okay, so this week I wanted to talk to you about my new hobby. And before you turn off, it's got some learning in it for you, so bear with. Basically I'm trying to write a book, I'm trying to write a science fiction book because that's the kind of books I love to read to myself. And I joined a writing club about two years ago and after about three months of going along, and they knew I could write because I've written business books, but after about three months of going along, I finally had an idea.

Well, the idea has morphed out of all recognition as I've been sort of slowly and painfully working on it and the thing that I was finding very frustrating was that a lot of the learning around how to write a book was being delivered to me in a way that wasn't suiting me in that I'm a visual learner and then kinesthetic is my second learning style, so I like look and then do. So anything that's drawings or things I can watch is great and anything that lays things out visually is even better. And then I like to do, and learn as I do.

So, I've been faffing about for about a year or so on this book, and I've got about, something like, five chapters written. And then I discovered, I can't remember how I came across him, but I think I was looking for an editor because I had found that working with an editor before you finish your book is a really good idea. So I went looking for a science fiction editor. And I found a guy called Shawn Coyne. Now, Shawn is the creator of a thing called The Story Grid. And then he worked with an author called Steven Pressfield. And the first time he worked with him, he was working on one of Steven's books about an ancient war in Greece, and it was set locally which is a bit of a spooky coincidence, don't you think?

Anyway, so that got my attention as well, and then I suddenly realised that Steven Pressfield is not just a fiction writer, he's a writer of inspirational, personal development self help books.