In Part 2 of our cookbook deep dive, we zoom out from the writing and into the ecosystem that actually gets a book into the world. Photography. Editing. Design. Illustration. Marketing. Pub Day and Book tours. Translation. Ghostwriting.

We talk about when you move from the lonely writing to working with the essential teams! How to work with each team, keep your voice focused and stay organized.

We call out titles Will This Make You Happy by Tanya Bush, Small Victories by Julia Turshen, Good Things by Samin Nosrat, By Heart by Hailee Catalano, and memoir-driven hybrids like Prune, Our Lady of Perpetual Hunger, and Everything Is Under Control. We explore the editorial voices of Maria Zizka, the visual storytelling of artists like Asami Watanabei, prop styling worlds like Three Bird Props, and the broader industry network — from agencies to publications like Edible LA.

If Part 1 was about writing the book, Part 2 is about everything that makes it real — and what it actually takes for a cookbook to last. This is the full machine behind the magic.

Mentioned in this episode:

Will This Make You Happy: Stories and Recipes from a Year of Baking by Tanya Bush

Small Victories by Julia Turshen

Rebecca Stumpf

Jennifer Chong 

Proplink (no longer open)

Three Bird Props

Nidia Cueva, Holl & Artists

Eat This Book by Stacy Michelson

Asami Watanabei (@artsami.w)

Good Things: Recipes and Rituals to Share with People You Love by Samin Nosrat

Anna and David Posey, Elske

Maria Ziska

By Heart: Recipes to Hold Near and Dear by Hailee Catalano

Edible LA

Prune by Gabrielle Hamilton 

Our Lady of Perpetual Hunger by Lisa Donovan

Everything Is Under Control: A Memoir With Recipes by Phyllis Grant