Deep Dive Prosper XO

Deep Dive Prosper XO: What is Spotify really doing with your data?


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Produced by Notebook LM

On this episode we discuss how Spotify utilizes the data generated by artists and their music. We explain that Spotify collects various types of data, including listener behavior, fan context, location, and revenue metrics. How this information is used internally for features like personalized recommendations and algorithmic playlists, as well as monetized through advertising and promotional services like Discovery Mode. We highlight that artists only receive limited data access compared to advertisers and that recent policy changes, informed by data, can significantly impact artist earnings. 

Ultimately, this episode emphasizes the importance for artists to understand Spotify's data practices and suggests strategies for collecting their own fan data to gain more control and insight.

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Deep Dive Prosper XOBy Lauren