Towards the end of 2020, a number of “buy now, pay later” (BNPL) startups started ramping up their marketing, plastering ads across malls, train stations, and even social media platforms.

What led to the rise of this new payment method? And is BNPL here to stay?

On this episode of Deep Dive, Tech in Asia journalists Melissa Goh and Putra Muskita discuss the growing popularity of BNPL, the potential risks it poses to consumers and businesses, and what it could become in the future.

More information on today's episode here: https://www.techinasia.com/deep-dive-rising-buy-pay-trend 

Featured reporter:

• Melissa Goh, a Tech in Asia journalist based in Singapore
• Putra Muskita, a Tech in Asia reporter based in Jakarta, Indonesia

Essential reading:

• Explaining the fast rise of Kredivo, Akulaku, and Oriente to the $500m club
• Why the time is ripe for ‘buy now, pay later’ in Asia
• ‘Buy now, pay later’ heats up in Singapore with Grab, Mastercard entering the scene
• Southeast Asia’s biggest buy now, pay later players
• The dark side of 'buy now, pay later'