What does it take to leave a 15-year career in media and build a solar energy business from scratch?
In this episode of The Deep Dive Podcast, host Raisa sits down with Augustus Ajahonnu (Your Energy Guy) — founder of Y-E-G Solar Solutions LLC — to explore how purpose, discipline, and service transformed his life and business.
- From Nigeria’s media industry to American solar leadership, Augustus shares:
- Why he shifted from music and media to renewable energy
- How he built a team focused on value and trust
- The truth about solar contracts and hidden fee
- Why discipline and routine matter more than motivation
- How he turns clients into a community
💡 Whether you’re an entrepreneur or homeowner, this conversation will redefine how you see energy, service, and success.
📌 Connect with Augustus:
Website ➡ www.yourenergyguy.com
Instagram ➡ @yourenergyguy
Email ➡ [email protected]
🎧 Subscribe for more inspiring stories at The Deep Dive Podcast — where we go beneath the surface.
⏱️ Key Moments & Timestamps
00:00 – Intro | Meet Augustus Ajahonnu (Your Energy Guy)
00:49 – From Media & Music to Solar Energy
02:00 – The Pitch That Changed His Life
03:30 – Selling Energy vs. Selling Value
05:00 – How He Built Y-E-G Solar Solutions
06:30 – The Truth About Solar Fees & Misconceptions
08:40 – Building Trust Through Education
10:20 – Handling Challenges & Unhappy Clients
13:00 – Discipline, Routine & Waking Up at 4:30 a.m.
17:00 – Dealing with Rejection & Consistency
20:00 – The Future of Solar & AI in Energy
23:00 – How to Get Started in the Solar Industry
25:30 – Self-Motivation & Belief in Your Purpose
28:00 – Music That Drives His Energy 🎶
30:00 – How to Contact Your Energy Guy