Deep Fake Dave started as a fun experiment, but it raises an important question:

How can AI-generated personas, voices, and avatars be used for real marketing impact?

The Use Cases:

* AI avatars for personalized customer interactions

* Synthetic influencers and virtual brand reps

* AI-generated spokespersons for scaling content creation

* Sales enablement and training videos

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The Opportunity for Marketers:

Instead of thinking about AI as just a tool, think of it as an extension of your brand and GTM team. AI personas could change everything from how companies interact with customers to how content is created at scale. The real power isn’t in the AI itself—it’s in the prompts that guide it.

See It in Action:

I’ve been experimenting with different AI-powered personas—knights, pirates, even Mars explorers with Synthesia.io. Each one showcases how AI can bring creativity and strategy together. These aren’t as good since they were trained on selfies vs videos.

The Knight

The Pirate

The Samurai

The Mars Explorer

What’s Next?

I’ll continue testing AI-driven personas, but I want to hear from you: What AI-powered persona would fit your brand?

Comment below and let’s discuss.

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