Every year, companies evaluate the needs of their workforce to purchase their annual benefits package. This is an exceedingly complicated task, and it doesn’t always result in the best deal. As a consultant who helped companies navigate the healthcare market, Rodney Reasen saw these difficulties first hand. 

“That process we found was fraught with lack of information, lack of data, and almost a perverse incentivization in the market,” he says. He realized that if he could devise a way for companies to better ascertain the healthcare needs of their employees, they could make better decisions that both saved money and gave workers the best possible package. 

His solution became Springbuk, a startup that uses artificial intelligence to analyze workforce data to give companies the deep insights they need to make informed decisions when assembling benefits packages. 

On this edition of UpTech Report, Rodney discusses some of the special challenges presented by the healthcare marketplace, and why he believes curation is the future.