Ryan Cole explores why humans can't detect deepfakes—not due to poor media literacy, but because our brains evolved to trust what we see and hear. He examines the "liar's dividend," where real incriminating evidence can be dismissed as fake, and explains how synthetic media exploits cognitive vulnerabilities that no amount of fact-checking can fix in our post-truth reality.

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This content was created in partnership and with the help of Artificial Intelligence AI.