This week, Robert and Haley dive into the fast-growing industry of deepfake detection. With deepfake audio and videos becoming increasingly sophisticated, investors and entrepreneurs are racing to build new security tools to combat this emerging threat. But why are these tools suddenly in such high demand?

We break down the stakes, from the political implications during election cycles to the rising risks for financial institutions and media companies. Companies like Reality Defender and Pindrop are raising millions to lead the charge, and investors see deepfake detection tech becoming as essential as email security. We explore the six key areas in this space, including video and audio detection, content watermarking, and identity verification.

Haley talks about why these tools are gaining traction now, with companies like Pindrop seeing explosive growth in sales of their detection tech. Plus, we chat about how generative AI is lowering the barrier to creating convincing fake media, and what this means for brand security and public trust. Will traditional cybersecurity vendors adapt fast enough, or are startups poised to take over?

Tune in as we discuss the real threat of AI-driven deception, how businesses can protect themselves, and where this new frontier in cybersecurity is headed.