Marketplace Tech

Deepfakes and the 2024 election season


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Audio deepfakes have become shockingly convincing in the last few years. A deepfake robocall impersonating President Joe Biden encouraging voters to stay home for the New Hampshire primary was one recent example of how far the technology has advanced. That’s why “Marketplace Tech” is launching a limited series called “Decoding Democracy.” Marketplace’s Lily Jamali will be joined by other Marketplace reporters, experts and researchers to discuss what election mis- and disinformation is out there, how to spot it and how it impacts our democracy. In this first episode of “Decoding Democracy,” Marketplace senior correspondent Kimberly Adams joins Jamali to delve into the latest on audio deepfake technology and how to protect yourself from being fooled by one.

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