In this episode of the Growing Web3 podcast, we’re talking to Camila Russo. Camila is the founder of The Defiant, one of the biggest DeFi newsletters out there. She’s also the author of The Infinite Machine and has a ton of experience in DeFi and crypto.

 

We talk about the evolution of Web3 media, the differences with traditional finance media, the role of journalists in the world of crypto, and how new projects can connect and engage with the media.

 

Camila shares a few examples of DeFi projects that have used media coverage well, and we talk about how well mainstream media is handling new crypto trends. Should crypto founders reach out to traditional media? Finally, Camila talks about some new projects and what’s in store.

 

Topics:

• How Web3 media has changed over time
• How is Web3 media different from traditional finance media?
• How new DeFi projects can connect with the media
• Is mainstream media doing a good job of covering crypto trends?
• How Web3 founders can work with traditional media outlets

 

Brought to you by Hype Partners.

 

Hype is the Web3 super-agency with 150 employees across 35 countries. Hype helps $billion protocols and communities scale their ecosystems with cutting-edge creative, community, and growth campaigns.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.growingweb3.com