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DeFi Innovation: Exploring Structured Investment Solutions with Arisa Toyosaki of Cega Finance
In this 40th episode of Colors of Web3 and Entrepreneurship, Lam sits down with Arisa Toyosaki, co-founder of Cega Finance, to explore the innovative world of DeFi and structured investment solutions. Arisa shares her journey from traditional finance to the cutting-edge realm of crypto, discussing how her experiences in options trading and product marketing at Google led to the creation of Cega Finance.
Listeners will gain insights into Cega Finance's unique approach to DeFi, offering structured investment products powered by exotic options. Arisa explains their various strategies, from fixed coupon notes to dual currency products, and how they aim to provide attractive risk-adjusted returns in the crypto space. The conversation also delves into the challenges facing DeFi, the future of Web3, and Arisa's perspective on building meaningful products in the blockchain industry.
⌛ Timestamps:
00:00:00 Episode trailer
00:00:25 Show introduction and Arisa's background
00:06:13 Arisa's quick take on the tech industry (AI and Web3) in Japan
00:07:07 How Arisa discovered Bitcoin in 2013
00:09:50 Arisa's hobbies outside of Web3 - her passion for manga
00:14:29 Why Arisa recommends reading manga as a hobby
00:17:00 The origin story of Cega Finance
00:21:04 How Arisa found her co-founders
00:22:26 Why lifecycle management in traditional finance is more expensive than in crypto
00:24:41 Examples of options that users can bet on in traditional finance
00:26:20 How price of options is determined using Black-Scholes formula (this part is very technical, so feel free to skip)
00:32:40 Deep diving into Cega Finance and its products
00:35:37 Discussing about Cega Super Sonics NFT collection on Solana
00:37:41 Fixed Coupon Notes product on Cega Finance
00:39:21 Shark Fin - a 100% principal-protected product on Cega
00:42:32 Financial products (e.g., Dual Currency) for degens on Cega
00:44:46 Simple demo of how to use the product on Cega
00:47:50 The two types of returns in DeFi
00:50:23 Potentials risks in using Cega Finance
00:51:28 The team behind Cega Finance
00:55:49 Challenges in DeFi and crypto adoption
00:57:38 What Arisa thinks about ETF products
00:59:03 Arisa's take on how to onboard 1 billion people into Web3
01:01:37 Her prediction on the future of the Web3 industry
01:04:30 Advice for aspiring Web3 entrepreneurs
01:06:31 Where to follow Arisa and Cega Finance
01:07:38 Closing thoughts and next episode preview
Follow Arisa and his company:
Arisa's Twitter/X: https://x.com/arisatoyo
Arisa's Japanese (日本語のアカウント）Twitter/X: https://x.com/arisatoyo_jp
Cega Discord: https://discord.com/invite/cega
Cega Finance website: https://www.cega.fi/
My social media:
Twitter/X: https://www.twitter.com/LamWeb3
LinkedIn: https://www.linkedin.com/in/lamweb3/
Website: https://lamtrinh.xyz
My latest article: https://lamweb3.substack.com/p/the-importance-of-decentralized-science
If you enjoy this episode, please subscribe to stay updated on our upcoming episodes with industry experts and innovators in the Web3 and Entrepreneurship spaces. Thank you for listening!
View all episodes
By Lam TrinhIn this 40th episode of Colors of Web3 and Entrepreneurship, Lam sits down with Arisa Toyosaki, co-founder of Cega Finance, to explore the innovative world of DeFi and structured investment solutions. Arisa shares her journey from traditional finance to the cutting-edge realm of crypto, discussing how her experiences in options trading and product marketing at Google led to the creation of Cega Finance.
Listeners will gain insights into Cega Finance's unique approach to DeFi, offering structured investment products powered by exotic options. Arisa explains their various strategies, from fixed coupon notes to dual currency products, and how they aim to provide attractive risk-adjusted returns in the crypto space. The conversation also delves into the challenges facing DeFi, the future of Web3, and Arisa's perspective on building meaningful products in the blockchain industry.
⌛ Timestamps:
00:00:00 Episode trailer
00:00:25 Show introduction and Arisa's background
00:06:13 Arisa's quick take on the tech industry (AI and Web3) in Japan
00:07:07 How Arisa discovered Bitcoin in 2013
00:09:50 Arisa's hobbies outside of Web3 - her passion for manga
00:14:29 Why Arisa recommends reading manga as a hobby
00:17:00 The origin story of Cega Finance
00:21:04 How Arisa found her co-founders
00:22:26 Why lifecycle management in traditional finance is more expensive than in crypto
00:24:41 Examples of options that users can bet on in traditional finance
00:26:20 How price of options is determined using Black-Scholes formula (this part is very technical, so feel free to skip)
00:32:40 Deep diving into Cega Finance and its products
00:35:37 Discussing about Cega Super Sonics NFT collection on Solana
00:37:41 Fixed Coupon Notes product on Cega Finance
00:39:21 Shark Fin - a 100% principal-protected product on Cega
00:42:32 Financial products (e.g., Dual Currency) for degens on Cega
00:44:46 Simple demo of how to use the product on Cega
00:47:50 The two types of returns in DeFi
00:50:23 Potentials risks in using Cega Finance
00:51:28 The team behind Cega Finance
00:55:49 Challenges in DeFi and crypto adoption
00:57:38 What Arisa thinks about ETF products
00:59:03 Arisa's take on how to onboard 1 billion people into Web3
01:01:37 Her prediction on the future of the Web3 industry
01:04:30 Advice for aspiring Web3 entrepreneurs
01:06:31 Where to follow Arisa and Cega Finance
01:07:38 Closing thoughts and next episode preview
Follow Arisa and his company:
Arisa's Twitter/X: https://x.com/arisatoyo
Arisa's Japanese (日本語のアカウント）Twitter/X: https://x.com/arisatoyo_jp
Cega Discord: https://discord.com/invite/cega
Cega Finance website: https://www.cega.fi/
My social media:
Twitter/X: https://www.twitter.com/LamWeb3
LinkedIn: https://www.linkedin.com/in/lamweb3/
Website: https://lamtrinh.xyz
My latest article: https://lamweb3.substack.com/p/the-importance-of-decentralized-science
If you enjoy this episode, please subscribe to stay updated on our upcoming episodes with industry experts and innovators in the Web3 and Entrepreneurship spaces. Thank you for listening!