Tatyana Jones is a true powerhouse in the CPG world. After managing a $500M snacking portfolio at Mars Wrigley and turning around massive innovation portfolios at GSK, she realized the $27B chocolate category was missing something vital: a high-protein option that didn't taste like a compromise. Leveraging years of big-brand firepower and an NYU Stern MBA, Tatyana founded DEFI Snacks to shatter the idea that "healthy" has to be boring.

DEFI—short for Delicious Energizing Fitness Indulgence—is a woman-owned revolution in the chocolate aisle. Each gluten-free, grain-free bite delivers 25g+ of clean protein using premium chocolate and sprouted organic buckwheat. By ditching fake sugars and prioritizing satiety, Tatyana is proving that decadent dessert can actually be functional fuel. With a mission that extends beyond the bag, DEFI also gives back by donating 1% of profitable sales to support fellow female entrepreneurs.

Inside the Episode:

• How Tatyana's experience managing global brands at Mars Wrigley and GSK prepared her to disrupt the competitive chocolate space.

• The science behind using sprouted organic buckwheat and clean protein to create a snack that keeps you full without a sugar crash.

• Tatyana's strategic approach to spotting white space in the market and building a brand with a mission-driven heart.

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