Welcome to Bootstrapped Marketers, the podcast where I, Bastien Paul, co-founder of Hublead, share everything I’m learning about marketing, sales, and scaling a business. 🚀 In today’s episode, we’re diving into ROI (Return on Investment)—what it really means, how to calculate it properly, and why your formula matters more than you think. 💰 Key Takeaways: ✔️ Why LTV / CAC (Lifetime Value ÷ Customer Acquisition Cost) is my go-to ROI formula ✔️ How to calculate CAC properly (Hint: Don’t forget s...