Enabling Effective Sales & Customer Experiences

Defining a Technology Ecosystem and GTM with Dan Cilley

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Summary

  • Aligning technology to GTM and company ecosystem
  • Stakeholders’ analysis to verify importance of technology
  • Start with people and processes that work, then introduce technology
  • Gap analysis and overlap done before technology selection
  • # reason for slow technology adoption: communication of solution’s value
  • Use proof of concept approach to prove value
  • Vendors need to shift away from product to value and stakeholders experience
    • ...more
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