What is academic advising and who gets to define it? Kyle Ross, NACADA Executive Director; Janet Schulenberg, Penn State; and Patrick Cate, Lakes Region Community College, explore NACADA’s bold initiative: creating an official definition and scope of practice for academic advising. From institutional leadership to frontline advising, they explore how this effort could reshape professional development, elevate advising’s visibility, and influence external stakeholders. This conversation covers how institutional context and misused terminology muddy the waters, as well as how this definition seeks to clarify the profession’s identity. 

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