As a self-proclaimed introvert, author/blogger Tracy Bray shares stories of people she meets while living full-time on the road in an RV with her family. In this episode of Communicate Church, Tracy talks about the importance of knowing who you’re writing for in order to remain genuine and authentic, and the danger of measuring your worth by your social media engagement. Find Tracy online at www.thervgoodlife.com Additional Resources Top 10 Writing Checklist: https://www.fishhook.us/writing-checklist Content Calendar: https://www.fishhook.us/content-calendar Blog Post Template Bundle: https://www.fishhook.us/blog/blog-post-bundle-5-free-templates

42: Defining and Embracing Your Audience with Tracy Bray - thervgoodlife.com

A weekly podcast helping churches think strategically about communications, social media, branding, design, websites, and more. 

Produced by Fishhook, a full-service church communications agency based in Indianapolis, working with churches and Christ-centered non-profits around the country.

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We're excited to be launching a brand new Fishhook podcast.  We’re also in the middle of a global pandemic, which makes it feel a little bit odd to celebrate something like a new podcast. We've been dreaming about this new podcast for a while, but just like you have been doing for the last few weeks, we’ve changed our strategy for this podcast and committed to doing something that feels authentic and hopeful for this moment in time. We also think hard, challenging circumstances give us the chance to tell stories of hope and overcoming. So, give episode one a listen!  Making Church Work In March, the reality of a global pandemic was beginning to settle in across the United States. In this initial episode of Making Church Work, we talk to two local pastors and how they’re responding and adapting in the beginning of this strange, unexpected season.

Introducing: Making Church Work

Does your team have little phrases or quips that have become part of your everyday language? Short sentences that encapsulate some of the wit and wisdom you've gathered over the years? In this series, we are sharing the church comm "Wit and wisdom" Fishhook has gathered over the years. These short, encouraging phrases are meant to encourage, inspire, and clarify the work you do as church communicators. In part three of this series, Meredith and Adam continue through our stack of #WitandWisdom cards. 

89: Wit and Wisdom, Part 3

 Does your team have little phrases or quips that have become part of your everyday language? Short sentences that encapsulate some of the wit and wisdom you've gathered over the years? In this series, we are sharing the church comm "Wit and wisdom" Fishhook has gathered over the years. These short, encouraging phrases are meant to encourage, inspire, and clarify the work you do as church communicators.    In part two of this series, Shayla and Adam continue through our stack of #WitandWisdom cards, including the most inappropriate one of them all.  

88: Wit and Wisdom, Part 2

Does your team have little phrases or quips that have become part of your everyday language? Short sentences that encapsulate some of the wit and wisdom you've gathered over the years? In this episode, Aimee and Adam kick off a series where we talk about the wit and wisdom Fishhook has gathered over the years. These short, encouraging phrases are meant to encourage, inspire, and clarify the work you do as church communicators. 

87: Wit and Wisdom, Part 1

Digital tools often get lumped together. Social media, website, email marketing. But are they really unique tools that require more intentional strategies? In this episode, Aimee outlines what she sees as the "Big 3" for online ministry strategy. Links mentioned:   Ep. 62: Facebook Fears, Controversy, and Opportunity Ep. 64: Instagram is Waiting For Your To Reach People Ep. 66: Nona Jones - Facebook is a Ministry Platform Ep. 74: Tech Roundup - IGTV, Facebook Groups, Bible Lens and More   

42: Defining and Embracing Your Audience with Tracy Bray - thervgoodlife.com

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