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Defining Commercial Strategy with guest Mike Medsker
Listen to this week’s discussion expanding on how Commercial Strategy came to be and how it can benefit your organizations.
Tyler Jacobson of Omnifonic DIgital Marketing and Susan Barry of Hive Marketing dig into Commerical Strategies with Mike Medsker co-Founder & President of Focal Revenue Solutions.
Are you being bogged down by unproductive meetings while the rest of your industry is keeping up with rapidly evolving changes? Does your business constantly miss the mark? Mike Medsker shows the independent hospitality industry commercial strategies using Focal Revenue Solutions to keep the momentum of their company going even when there are dramatic changes in the market.
What is a Commercial Strategy?
A commercial strategy is a way businesses can approach the disciplines of sales, marketing, and pricing objectives to improve the ability to execute campaigns. By removing the silos between each discipline, decisions are can be made using the same set of data and criteria.Sales needs to be working with marketing to drive those marketing qualified leads and then from there, take those marketing qualified leads and convert them at the highest rate as possible into sales qualified leads and then customers.
What happens when you do not have a Commercial Strategy?
You spend more time in meetings talking about data than executing your company campaigns and being strategic in a dynamic market. Don’t waste valuable hours staring at data, ask Impact Questions to get the answer from the data. Now spend those days saved by focusing on deploying better, more effective sales and marketing strategies than in meetings.
4 Ways To Implement A Commercial Strategy
* Democratize Your Data.Identify a common analytics language that everybody can operate around in order to align the strategic priorities and then let them go execute.* Think Beyond The ReportFocus on insights rather than reports. Using these insights allows you to take action based on reports.* Enable Different Teams to CollaborateInstead of just waiting to provide a forum for teams to engage between regular meetings* Flywheel MomentumFocusing on both the needs of the customer and of the business, allows them to gain valuable insight to provide a win-win solution.
Don’t miss out on the big picture and be stuck in reactionary mode by not deploying a commercial strategy approach, your company will lose impact whether it is a cost in investment or investment in time.
Tool of the Week – Education
Focal Revenue Solutions provides an 8-week course on Fundamentals of Commerical Strategy
You connect with Mike Medsker through
View all episodes
Listen to this week’s discussion expanding on how Commercial Strategy came to be and how it can benefit your organizations.
Tyler Jacobson of Omnifonic DIgital Marketing and Susan Barry of Hive Marketing dig into Commerical Strategies with Mike Medsker co-Founder & President of Focal Revenue Solutions.
Are you being bogged down by unproductive meetings while the rest of your industry is keeping up with rapidly evolving changes? Does your business constantly miss the mark? Mike Medsker shows the independent hospitality industry commercial strategies using Focal Revenue Solutions to keep the momentum of their company going even when there are dramatic changes in the market.
What is a Commercial Strategy?
A commercial strategy is a way businesses can approach the disciplines of sales, marketing, and pricing objectives to improve the ability to execute campaigns. By removing the silos between each discipline, decisions are can be made using the same set of data and criteria.Sales needs to be working with marketing to drive those marketing qualified leads and then from there, take those marketing qualified leads and convert them at the highest rate as possible into sales qualified leads and then customers.
What happens when you do not have a Commercial Strategy?
You spend more time in meetings talking about data than executing your company campaigns and being strategic in a dynamic market. Don’t waste valuable hours staring at data, ask Impact Questions to get the answer from the data. Now spend those days saved by focusing on deploying better, more effective sales and marketing strategies than in meetings.
4 Ways To Implement A Commercial Strategy
* Democratize Your Data.Identify a common analytics language that everybody can operate around in order to align the strategic priorities and then let them go execute.* Think Beyond The ReportFocus on insights rather than reports. Using these insights allows you to take action based on reports.* Enable Different Teams to CollaborateInstead of just waiting to provide a forum for teams to engage between regular meetings* Flywheel MomentumFocusing on both the needs of the customer and of the business, allows them to gain valuable insight to provide a win-win solution.
Don’t miss out on the big picture and be stuck in reactionary mode by not deploying a commercial strategy approach, your company will lose impact whether it is a cost in investment or investment in time.
Tool of the Week – Education
Focal Revenue Solutions provides an 8-week course on Fundamentals of Commerical Strategy
You connect with Mike Medsker through