Jim Obsitnik brings 25 years of experience building successful Internet businesses in healthcare, logistics, retail, automotive, manufacturing, and mortgage industries. Most recently Jim was a Chief Operating Officer at Capsilon, a cloud-based digital platform for mortgage space that was acquired by Ellie Mae in October of 2019. He's also a founding investor and advisor to numerous startups at the Batchery incubator. In this episode we discuss what founders should know about defining core values and culture for startups.