Building strong, scalable technology partnerships can feel overwhelming, especially when trying to get buy-in from internal teams and partners. 

In this episode of Get It, Together, Tyler Calder, CMO at PartnerStack, talks with Kelly Sarabyn, Director of Technology Partnerships at HubSpot, to explore how she successfully scaled their technology partner program.

Kelly shares her insights on leveraging AI, defining your ideal partner profile, and the critical steps to building strong, repeatable partnerships.

You’ll learn:

• How to operationalize a technology partnership program for long-term success
• Key metrics and processes to track technology partner performance
• Why aligning internal stakeholders is essential before externalizing a partnership program

Jump into the conversation:
(00:00) Meet Kelly Sarabyn

(02:12) Kelly’s career origin story

(07:02) When to launch your program

(13:22) AI insights from call transcripts

(16:53) How to stand out to account executives

(22:11) Sequence for aligning internally

(27:15) Essential tools in the partner tech stack

(33:59) How to measure program success

(38:45) Key takeaways from HubSpot’s program

(40:55) The future of partnerships and AI

Resources:

Connect with Tyler on LinkedIn: https://ca.linkedin.com/in/tylercalder 

Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kelly-sarabyn/ 

HubSpot on LinkedIn: https://www.linkedin.com/company/hubspot/