This episode features Diane Albouy, CTO of smol. We focus on how ecommerce businesses can accurately define lifetime value and the pitfalls of analyzing vanity metrics. We also talk about using a quiz for an onboarding flow and discuss how the culture of sustainability plays into how brands market themselves.Connect with Diane on <a href="https://www.linkedin.com/in/diane-albouy/" rel="noopener noreferrer" target="_blank">LinkedIn</a>. Check out <a href="https://smolproducts.com/" rel="noopener noreferrer" target="_blank">smol</a>.

This episode features Diane Albouy, CTO of smol. We focus on how ecommerce businesses can accurately define lifetime value and the pitfalls of analyzing vanity metrics. We also talk about using a quiz for an onboarding flow and discuss how the culture of sustainability plays into how brands market themselves. Connect with Diane on LinkedIn. Check out smol.

This episode features Diane Albouy, CTO of smol. We focus on how ecommerce businesses can accurately define lifetime value and the pitfalls of analyzing vanity metrics. We also talk about using a quiz for an onboarding flow and discuss how the culture of sustainability plays into how brands market themselves.Connect with Diane on&nbsp;<a href="https://www.linkedin.com/in/diane-albouy/" rel="noopener noreferrer">LinkedIn</a>. Check out&nbsp;<a href="https://smolproducts.com/" rel="noopener noreferrer">smol</a>.

Defining lifetime value: Vanity metrics, onboarding quiz, and sustainability

Recharge powers subscriptions to over 15,000 brands who are reaping the benefits of predictable revenue, increased lifetime value, and massive customer loyalty. 

Join us as we chat with founders, CEOs and top executives about their subscription ecommerce experience, the highs and lows of running their business, the tips they use to grow their brand and more!

So, Hit Subscribe and let’s get started.

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Recharge powers subscriptions to over 15,000 brands who are reaping the benefits of predictable revenue, increased lifetime value, and massive customer loyalty. Join us as we chat with founders, CEOs and top executives about their subscription ecommerce experience, the highs and lows of running their business, the tips they use to grow their brand and more! So, Hit Subscribe and let’s get started.

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Defining lifetime value: Vanity metrics, onboarding quiz, and sustainability

Defining lifetime value: Vanity metrics, onboarding quiz, and sustainability