This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing in Australia, how to prove the return on investment content delivers and why no strategy should launch without real customer feedback.

Defining ROI for Content Marketing with Matt Allison

Join Social Garden in conversation with some of Australia’s leading digital marketers and pioneers in technology. We’ll pick the brains behind cutting edge customer experiences and give you an inside look at the current state of marketing in Australia - and where it’s heading.

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Defining ROI for Content Marketing with Matt Allison

Defining ROI for Content Marketing with Matt Allison