Two Guys and A Question

Defining the Funeral: Focus and Future in a Changing Industry


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No one argues anymore that the funeral service profession is changing rapidly. We all recognize that our customer has changed, our vendors are changing, and our staff is no longer willing to work the long hours that were once standard.

This rapid evolution prompts critical questions: Is there still such a thing as "a funeral" anymore? If so, what is its definition in the modern context?

In this essential episode, Danny and Alan tackle these pressing issues head-on. They discuss the necessity of defining the modern funeral, exploring:

  • Why a clear, contemporary definition is important for focus and direction.

  • How understanding this core concept will help the profession navigate current challenges.

  • What steps funeral professionals can take today to ensure their future relevance and success.

Tune in for a conversation that will help bring clarity and focus to the future of your firm.

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Two Guys and A QuestionBy Danny Jefferson and Alan Creedy