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Defining the Storytelling Edge — with Medium Giant’s Shawn Kruggel and Lizzy Bakhaus
Episode highlights include:
The Foundations of Great Storytelling: What makes a brand story compelling, and why authenticity is key.
Medium Giant’s Storytelling Framework: The unique exploration of critical context to earned ending.
The Role of AI in Creativity: When to embrace automation and when human insight matters most.
Reach vs. Resonance: How brands can balance data-driven tactics with emotional connection.
The Future of Storytelling in Marketing: Emerging trends in brand ecosystems, influencer marketing, and strategic consulting.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
View all episodes
By Medium GiantEpisode highlights include:
The Foundations of Great Storytelling: What makes a brand story compelling, and why authenticity is key.
Medium Giant’s Storytelling Framework: The unique exploration of critical context to earned ending.
The Role of AI in Creativity: When to embrace automation and when human insight matters most.
Reach vs. Resonance: How brands can balance data-driven tactics with emotional connection.
The Future of Storytelling in Marketing: Emerging trends in brand ecosystems, influencer marketing, and strategic consulting.
Learn more about your ad choices. Visit podcastchoices.com/adchoices