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If there's anyone who can speak to measuring something subjective like trust, it's Tonia Ries. She's been the Executive Director of the Edelman Trust Barometer - the research output from the Edelman Trust Institute - for the last decade. We asked Tonia what it means to trust, how it's built, and how easily it's broken - and the current state of trust between citizens, governments, institutions, and media.
If there's anyone who can speak to measuring something subjective like trust, it's Tonia Ries. She's been the Executive Director of the Edelman Trust Barometer - the research output from the Edelman Trust Institute - for the last decade. We asked Tonia what it means to trust, how it's built, and how easily it's broken - and the current state of trust between citizens, governments, institutions, and media.