Defining your Ambition as an agency owner

If you’re taking on all of the risk and stress of running your own business, you need to be getting what you want from it.

But how do you know that without clearly defining what you want to achieve?

In this episode, Chip and Gini discuss SAGA’s AIM-GET Framework that starts with defining the owner’s Ambition. They look at some questions to ask yourself as you seek to better specify the goals that your business needs to achieve for you in order to be successful and satisfying.

Key takeaways

Chip Griffin: “The first thing that I always want to understand from a client is what they’re trying to achieve. And I think too many small business owners generally, but particularly agency owners, don’t really think about what they’re trying to get from the business and instead, let the business run them.”

Gini Dietrich: “We all craft plans for clients, we all create project management plans to be able to get the work done, we break down every big strategic rock into smaller pieces so that it’s manageable and not overwhelming. It’s the same thing. If your big strategic rock is to work 20 hours less a week, you have to break that down into manageable chunks.”

Chip Griffin: “There’s no point in taking on all of the the risk of entrepreneurship if you’re not getting what you want from it.”

Gini Dietrich: “I believe that if you aren’t happy in your business, and you’re not satisfied with the work that you’re doing, you’re not gonna make any money anyway.”

View Transcript

The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.

Chip Griffin  

Hello, and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin,

Gini Dietrich  

and I’m Gini Dietrich.

Chip Griffin  

And today we’re going to be talking about ambition and goals and what we want to accomplish with this podcast or something.

Gini Dietrich  

So I’m sure we can do that. Absolutely.

Chip Griffin  

Sure, ok. Right after this. I’m actually not feeling all that ambitious today. So maybe we shouldn’t focus on the ambition for this show, maybe we should focus on some other kind of ambition.

Gini Dietrich  

I agree. Because I am also not feeling very ambitious today.

Chip Griffin  

I’m feeling like this is a box we need to check. But we’re still going to put on a good show for you. Because because all of you in agency land know that this happens from time to time that sometimes you don’t feel super motivated to get the job done. But you have to do it anyway. And so that’s where we are. Because it’s 2022 – the 2020s. Over and over again.

Gini Dietrich  

Again, and again. And again. And again.

Chip Griffin  

But I’m sure since we record in advance, by the time people hear this,