This Issue: Mind-bending branding!

• SQUEEZE! The boys squish years of teaching and living brand management into under an hour of podcasting power!
• DEGREES! Doctor Dave takes Ramblin’ Rob goes back to school on brand positioning and Jung’s Archetype approach to the psychology of branding!
• PLEAS! The boys forgive themselves for breaking their NY resolutions and you can too!
• KNEES! And stay to the end to hear Doctor Dave (accidentally) break Ramblin’ Rob’s leg!

Issue 18 awaits!