Branding is about more than just a logo, says Adrian Lomas of digital marketing company Blueleaf. It's about defining a clear purpose for your business and making sure everyone - from staff to  customers and competitors - know what that is. Hosted on Acast. See acast.com/privacy for more information.

Episode 8 - Defining your brand

The Financial Times's Jonathan Moules talks to entrepreneurs about building successful brands, giving birth during a funding round, and rebuilding a reputation in the wake of bankruptcy. Real stories from those who've done it, from idea to exit. Produced by Fiona Symon Hosted on Acast. See acast.com/privacy for more information.

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Alex Klein tells Jonathan Moules about his ambition to transform attitudes to computing with his kit to help people of all ages make their own and write the programmes to go with them. Hosted on Acast. See acast.com/privacy for more information.

Uncovering the secrets of computing

Geoff Watts and Julia Fowler co-founded EDITED, an innovative tech company that brings data analysis to the retail industry, nearly a decade ago. They tell Jonathan Moules that the toughest problem they've faced was when they hired someone who wasn't a team player. Hosted on Acast. See acast.com/privacy for more information.

How not to hire a psychopath

Twenty years ago, Chetan Dube left the world of academia, at New York University’s Courant Institute of Mathematical Sciences, to pursue a career in business. He tells Jonathan Moules what inspired the move.  Hosted on Acast. See acast.com/privacy for more information.

Pursuing the AI dream

Michelle You, co-founder of the music ticketing and concert discovery platform Songkick, tells Jonathan Moules about the fun of creating a business, and the sense of failure she felt after the company was acquired by Time Warner. Hosted on Acast. See acast.com/privacy for more information.

The accidental entrepreneur

When Peter Mühlmann’s mum had some bad experiences making her first purchases online in 2007, he decided there must be a way to guide consumers to businesses they could trust. The result was Trustpilot. Hosted on Acast. See acast.com/privacy for more information.

Episode 8 - Defining your brand

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