Shelf-Made Podcast

Defining Your Customer

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This week we chat with Adam Pollack from Rodeo CPG on the importance of defining your customer early and how it can help you make better decisions for your brand in the future. 


Show Notes: 

  • My email: [email protected] | our handle on IG: @rodeocpg
  • Newsletter: https://rodeocpg.ck.page/subscribe
  • Customer Persona Worksheet: https://www.rodeocpg.com/knowledge-share/customer-persona-outline
  • Superhuman Video: https://www.youtube.com/watch?v=19WpIbBhxJU
  • Product Market Fit Calculator: https://foodbevy.com/product-market-fit-calculator/ 
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    Shelf-Made PodcastBy Cameron McCarthy
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